What is Social Media Management?
Social Media Management is the process of creating, scheduling, analyzing, and engaging with content posted on social media platforms, like Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
Social media managers are in charge of representing a company across social channels as the sole voice of the brand. They respond to comments, compile campaigns and create content. These experts provide organizations with the guidance needed to enhance their online presence. They are the one who gives life to the business.
There are also social media management tools that give the social media manager control over their own strategy.
In this post, I’ve collected some social management tools that are very helpful from scheduling, creating social media images and more.
Design Tools
When it comes to social media management, graphic design is a decisive part of an overall content strategy. That's why designers should work out visual materials based on the business model and marketing strategy. Here are some useful tools in creating stunning social media graphics:
1. Canva
Canva is a multimedia design platform that allows users to create social media graphics, presentations, posters, and other visual content. Canva allows you to create incredible designs without having to use complicated design software.
2. Adobe Spark
Adobe Spark is an online and mobile design app that is used to easily create stunning social graphics, short videos, and web pages that make you stand out on social media. You can create individual Pages, Posts, and Videos, or you can use the formats together (including a Post image in a Video, or a Video in a Page).
3. PicMonkey
PicMonkey is an online photo editing and design service. It can be accessed from a web browser, or through the PicMonkey mobile app. It offers graphic design and photo editing tools, as well as a large selection of design templates for wedding invitations, announcements, thank you cards, business cards, etc.
4. Pixlr
Pixlr is a free photo editing software tool. Other than software like Adobe Photoshop or Paint Shop Pro, Pixlr is very easy to learn. It has a large library of effects and filters to enhance your images. You are also able to adjust your images manually. In order to do so, you can use many tools like crop, adjust contrast or add text.
5. Pablo
Pablo is a reliable image creation tool designed by Buffer; a reliable social media management platform. The application enables users to create engaging social media quote images on the fly. No design experience, money, or sign-in is required to use Pablo.
Scheduling Tools
Social media scheduling tools allow you to increase team efficiency through user-based permissions. That means you have only a select few that can review and approve the content before it's published. Here are some of the best social media scheduling tools:
1. Buffer
Buffer is a software application for the web and mobile, designed to manage accounts in social networks, by providing the means for a user to schedule posts to Twitter, Facebook, Instagram, Instagram Stories, Pinterest, and LinkedIn, as well as analyze their results and engage with their community.
2. Hootsuite
HootSuite is a social media management tool that allows users to schedule and post updates to any page or profile for Facebook, Twitter, LinkedIn, Instagram, WordPress, and other platforms from one place—the HootSuite dashboard.
3. Edgar
MeetEdgar, or Edgar as he is sometimes referred to, is a social media tool that can schedule, curate, and repurpose content so your social media accounts will never run out of updates. MeetEdgar is a social media management tool that automates content re-sharing and optimizes your social traffic. It is designed to help brands perform the tasks of a content manager without needing to hire one.
Sprout is an excellent tool that helps us better plan and organizes all our social content. With the help of the calendar and scheduler tools, we’re able to save time by scheduling and publishing the same post across multiple profiles in just one simple step. Hootsuite favors function over form. Hootsuite has the edge in reporting, though Sprout Social offers more extras, like social CRM and audience discovery.
There are many third-party apps available for scheduling to social media, however, when it comes to Facebook, it's better to schedule your posts using the site’s internal scheduling tool for best Facebook marketing practices.
Facebook has a sensitive algorithm, and due to its sensitivity, it tends to perform at its best when posts are shared organically. This means that you tend to gain better reach when you post directly on Facebook. Scheduling your posts from Facebook will help to extend your reach. You can also edit, reschedule to a different date or post now from the Facebook scheduler.
Content Curation
An important and often confusing digital marketing activity is content curation. Curation helps us to extract the best available content. The process of finding, organizing and sharing online content has become conventional and well-practiced by mainstream marketers. Below are some of the tools that can streamline your curation and content discovery processes.
1. Triberr
Triberr brings together a suite of content marketing functions. It works by creating tribes, or groups of people with shared interests who share each others’ content.
If you want to be able to get the most out of your content, you don’t just have to consider the quality of the writing. The way you distribute content matters just as much, and it’s all about enabling your posts to reach the greatest number of people in the shortest possible time.
Triberr is all about sending the right content to the right people.
2. Medium
Medium is an online publishing platform that allows writers to easily create and share content with a wide audience. Users can vote on articles with “claps” in a system similar to “likes” on Facebook that can increase the visibility of posts. The platform also has a number of categories and curated groups for various subjects, giving readers and publishers a number of options for connecting with others.
3. Post Planner
Post Planner gives you a streamlined set of tools to find, plan, and post your content. An interactive weekly calendar view lets you choose the post content and schedule that best suits your audience. PostPlanner will also help optimize the format of each post with a single click, and a Recycle feature provides an easy way to reshare your top-performing content.
Conclusion
All of the tools mentioned are excellent tools for managing your social media to the next level, but the difference lies in which capabilities are most important to your organization.
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